SP.
Soul Padel
× MICHELLE PARTNERSHIP
Live ROI Model

The Leaky Bucket:
»Automated WhatsApp
Concierge ROI.

An interactive analysis showing how structured conversational onboarding turns PAYG players into long-term court yield.

Drag any slider to model your assumptionsNumbers update live · Nothing is stored
01 — The Model

Tune the assumptions.
Watch the bucket fill.

Every slider maps directly to a lever the Soul Padel team already controls. Defaults reflect current market baselines from PAYG padel onboarding.

ROI

Interactive Calculator

5
120
200
50500
15%
550
45%
1590
£120
50500
Annual sign-ups modelled
12,000
Conversion lift
+30pp
Lost Annual Opportunity
£1,224,000

Revenue draining through the bucket at today's baseline conversion.

Reclaimed Annual Revenue
£432,000

The WhatsApp Concierge lift — pure upside over baseline.

Return on Tech Investment
14.9× ROI

vs £29,000 platform fee — £5,000 setup + £2,000/mo retainer.

02 — The Handoff

Concierge for the first three games.
Community for the next three hundred.

Games 1 – 3 · Automated

WhatsApp Concierge

Removes every point of friction between a curious sign-up and a racket in their hand.

  • Personal welcome inside 60 seconds of sign-up
  • Live beginner slot matching from Playtomic Club API
  • Kit checklist, court directions, first-timer coaching tips
  • Automated reminders + no-show recovery flows
  • Post-game nudges to lock in game 2 and game 3
Game 4 → Forever · Human

Community WhatsApp Groups

A seamless handover to the highest-frequency retention channel Soul Padel already owns — its local player tribes.

  • Peer-driven game invites, banter, and rivalry
  • Organic mixed-ability match-making inside the group
  • Coach + venue drops targeted to the right court, right level
  • Zero cost per message — the community carries the retention load
  • Weekly digest keeps the concierge lightly in the loop
API
Powered Integration
Playtomic Club API v1.1 · read-only

Real-time beginner slots surface directly inside the WhatsApp thread — the player books without ever leaving the chat.

No write accessGDPR safe
03 — The Ask

Ready to plug
the bucket?

A focused pilot on one Soul Padel venue. Full concierge, live Playtomic integration, weekly cohort reporting — designed to prove the lift before any wider rollout.

Prepared by Michelle Anderson from Michelle Anderson Marketing · For the Soul Padel Management Team · 2026